Ambient Music Redefined: The Impact of Warner Music's Deal with Endel

The previous week, a statement was sent to music and technology journalists stating that Endel, a relatively unknown startup, had secured a deal with Warner Music, becoming the "first algorithm ever to sign a major label agreement."

The announcement sparked a great deal of media attention, with analysts using phrases such as "the apocalypse is near" as they fretted over the possibility of programmers vying for musician's recording deals. However, the initial press release was somewhat inaccurate, and the implications for the future of the music industry may be more significant than initially anticipated.